CULTURAL DIMENSIONS IN ADVERTISING Essay Example | Topics and Well Written Essays - 2000 words

CULTURAL DIMENSIONS IN ADVERTISING - Essay ExampleThe products need to encompass orbiculate values to attract customers from pluralistic society. The paper therefore, would use global theme. It would evaluate three publicizings establish on the broader context of global values and analyze the changing perception of the people vis-a-vis match of socio-cultural paradigms on the perceived value of the product. Description and semiotic analysis of Advertisements 1. hack products Currently axe products from Unilever, oddly mens deodorants are one of the most popular brands of mens grooming. The products have open excellent track records in the innovative marketing and advertising world. All the advertizements of Axe are extremely global in theme and target the mens segment and are broadly designed to highlight their sex appeal for opposite sex. The vibrantly displayed contents of the text and its background landscape are passing appealing for both men and women cutting across th e divide of culture, race and nationality. Unilever has adopted a inventive market mix strategy for its Axe products to maintain competitive advantage in the global market. The advertisement targets men within the age group of 16-25 and subtly links its use as a prognostication means of attracting the opposite sex. The success of the advertisement lies in the glamour and humor of the contextual content that is in truth appealing. Indeed, Axes advertising targets adventurous young men and sends a subtle message that apply it would make them not only more confident but also more popular amongst the fairer sex. Axe website on the whole, is a brilliant example of ecommerce activity that serves multiple purpose of advertising, marketing and selling of Axe products. 2. McDonalds The company has been a world leader in the fast food category which has in a flash incorporated Im lovin it within its logo also. The mission statement of McDonalds, To be our customers favorite place and way to eat is reflected in all in all its advertisements and campaigns highlighted by cliche Im lovin it. The company has established its brand equity by using common advertisement in all its food chain across the globe. The advertisement targets the demographic segment comprising of children, young adults and working people who black rockweed food. The advertisement of its new product, Angus Snack Wrap gives the opportunity to buyers to prepare the snack as per their pallet taste. Indeed, a very innovative and tempting offer that is hard to ignore The internet based website advertisement is not only greatly interesting for letting the customers create their witness concoction of AngusWrap but invention of letting them have their own personal axiom to define their Wrap is par excellent. The advertisement again, portrays global values and helps transcend socio-cultural misgivings by encouraging customization of the products as per the taste and design of the individual. At the same time, it has successfully influenced the perceived value of its product of the customer by encouraging proactive participation in creating their own snack. Indeed, by catering to the demands of people coming from cross cultural background, it has been successful in adopting global values. The advertisements immortalize Customers have remained its main focus and their satisfaction is ensured through customization, value and highly personalized