CULTURAL DIMENSIONS IN ADVERTISING Essay Example | Topics and Well Written Essays - 2000 words

CULTURAL DIMENSIONS IN ADVERTISING - Essay ExampleThe products need to encompass orbiculate values to attract customers from pluralistic society. The paper therefore, would use global theme. It would evaluate three publicizings establish on the broader context of global values and analyze the changing perception of the people vis-a-vis match of socio-cultural paradigms on the perceived value of the product. Description and semiotic analysis of Advertisements 1. hack products Currently axe products from Unilever, oddly mens deodorants are one of the most popular brands of mens grooming. The products have open excellent track records in the innovative marketing and advertising world. All the advertizements of Axe are extremely global in theme and target the mens segment and are broadly designed to highlight their sex appeal for opposite sex. The vibrantly displayed contents of the text and its background landscape are passing appealing for both men and women cutting across th e divide of culture, race and nationality. Unilever has adopted a inventive market mix strategy for its Axe products to maintain competitive advantage in the global market. The advertisement targets men within the age group of 16-25 and subtly links its use as a prognostication means of attracting the opposite sex. The success of the advertisement lies in the glamour and humor of the contextual content that is in truth appealing. Indeed, Axes advertising targets adventurous young men and sends a subtle message that apply it would make them not only more confident but also more popular amongst the fairer sex. Axe website on the whole, is a brilliant example of ecommerce activity that serves multiple purpose of advertising, marketing and selling of Axe products. 2. McDonalds The company has been a world leader in the fast food category which has in a flash incorporated Im lovin it within its logo also. The mission statement of McDonalds, To be our customers favorite place and way to eat is reflected in all in all its advertisements and campaigns highlighted by cliche Im lovin it. The company has established its brand equity by using common advertisement in all its food chain across the globe. The advertisement targets the demographic segment comprising of children, young adults and working people who black rockweed food. The advertisement of its new product, Angus Snack Wrap gives the opportunity to buyers to prepare the snack as per their pallet taste. Indeed, a very innovative and tempting offer that is hard to ignore The internet based website advertisement is not only greatly interesting for letting the customers create their witness concoction of AngusWrap but invention of letting them have their own personal axiom to define their Wrap is par excellent. The advertisement again, portrays global values and helps transcend socio-cultural misgivings by encouraging customization of the products as per the taste and design of the individual. At the same time, it has successfully influenced the perceived value of its product of the customer by encouraging proactive participation in creating their own snack. Indeed, by catering to the demands of people coming from cross cultural background, it has been successful in adopting global values. The advertisements immortalize Customers have remained its main focus and their satisfaction is ensured through customization, value and highly personalized

Religion Essay Example | Topics and Well Written Essays - 500 words - 1

Religion - essay ExampleThis comprehensive definition is very good because it covers the complex social dimension that this word implies. In the movie Grand Canyon, for example, certain characters appear who intervene to avert disaster. It is possible to see those characters as angels, exploitation a Judaeo Christian religious paradigm, or as reincarnated ancestors using an animist paradigm, as elements of pure guess using an atheistic paradigm, or just as tools to move the plot along using a film studies paradigm. Each alternative reveals a different aspect of these characters. The concept of a paradigm alter refers to what happens when people switch from one paradigm to another. An example of a major paradigm shift in history is, for example, when sailors first sailed round the world and discovered that the earth is not flat, and that you do not nail down off the edge if you sail too far in one direction. In this case stark naked evidence was found that contradicted the old w orld view that people held. Sometimes, however, the evidence is not very clear, or people are very attached to their old paradigms, and in these situations multiple paradigms can coexist whole at the same time.

Literature review Essay Example | Topics and Well Written Essays - 3000 words - 7

Literature review - bear witness ExampleThey further state that school assignment burden has some negative effects on footrace performance. Thus, according to the theory of child-centred fostering, students intrinsic motivation for learning could be developed under child-centred circumstances. The theory of study for Mastery which states that learning is a function of three variables student cognitive entry about the destiny to learn, student affective entry characteristics pictureing the will to learn and quality of instruction where the teacher should show willingness to teach (Tang andFu, 2008, p. 505).Therefore, the quality of schoolwork completed in both child-centred and teacher-centred settings, will be analysed to compare pedantic performance.In this essay, the researcher will review the literature concerning three aspects of thesubject area the issues around the definitions of child-centred and teacher-centred classrooms and the efficiency of schoolwork under both set tings the past and present contextsof acquiringChinese literacy in primary school in China and the measure out of effective schoolworkfor improving childrens educational outcome in child-centred classrooms. In this regard, effective schoolwork refers to the manner students can best use their study time in the hope that examination oriented educational activity can be changed toward the development of an educational system that is multi-standard with the aim of alleviating burden of schoolwork (Tang and Fu, 2008). This will go a long way in improving schoolwork among the students at the primary level.The basic plan ofchild-centred teaching is that childrens physical, psychological and cognitive development should be placed at the centre of education (Doddington and Hilton, 2007). It is argued that,due to increasing anxiety about academic performance child-centred education has been replaced by teacher-centred education, which emphasises the authority of the teacher and ignores th e students individual

Chines Leisure Industry Essay Example | Topics and Well Written Essays - 1500 words

Chines Leisure exertion - Essay ExampleSimilarly, gardening or cooking which can be considered a blank exertion for more, but that does not necessarily mean it is one for a gardener or a chef. delimit vacuous is very difficult because of its complexities. Any activity that people enjoy doing after completing their obligations, which causes slackening and peace of mind, can be considered a leisure activity. Because of its abstract nature, it is difficult to name all leisure activities. Leisure activities are likely to keep changing with time but it will always be something that a person enjoys doing and brings them happiness. The leisure industry refers to an industry that is closely related to peoples leisure lifestyle, leisure activities and leisure requirements, including primarily the economic forms and industry systems such as entertainment, tourism, service, culture and sports industries, and groups that are generated from such industries (Yan, 2006).The Peoples Republic o f china is the third largest country in the military personnel in terms of area, and the first largest in terms of race (China National Tourism Administration). Until a few years ago, the leisure industry in China was inaudible of. However, with changing times, this concept has been flourishing rapidly. Leisure and vacations have become very common and attracted the attention of many citizens and governmental organizations. According to statistics from Chinas National Tourism Administration, as a major representative of the leisure industry, Chinas national tourism industry recorded 1.2 billion in tourist volume and 768.6 billion Yuan in total tourism revenue in 2005, and has been growing ever since. Because the tourism industry is a meaning(a) impulse to consumption and economic growth, xxiv Chinese provinces now consider the tourism industry as a pillar industry, or a leading industry (Yan, 2006). As many as twenty-four of Chinas thirty-one provinces, municipalities and aut onomous regions have made tourism one of their leading industries, encouraging greater consumer expending in leisure activities (Access Asia, 2004). As Chinas consumer market expands, government and private companies are looking to exploit areas of likely opportunity in the motive and amusement park industry. The Chinese government recognizes the potentially massive push that increased domestic demand. While foreign direct investment (FDI) provides valuable income, it cannot be compared with surging urban reaching in the countrys wealthy coastal provinces. Major cities down the eastern seaboard are piazza to Chinas expanding urban middle class younger generation of consumers with rising disposable income and an increasing tendency to spend rather than save. While, well to do consumers can afford to travel to other parts of the country on holidays, a vast majority of consumers look for entertainment destinations close to home. These typically include zoos and wildlife parks, aq uariums and marine parks, and subject and amusement parks (Access Asia, 2004). Hence, the demand for this kind of entertainment has been increasing, and this industry has seen a rapid growth. Chinese theme parks advocate seeing the world through the ideas upon which many of the theme parks are built. Their fill is to promote and educate people on Chinese culture as well as world cultures. The parks portray beautiful sceneries, architectural

Is Parliamentary Sovereignty Still Applicable Today As It Was Previous Essay

Is Parliamentary Sovereignty Still Applicable Today As It Was antecedently - Essay ExampleFor those who believe in fan tanary sovereignty, parliament has absolute power which is unlimited by each opposite arm of government and because of this supremacy, all the legislation passed by it give the sacknot be challenged by any other authority. In fact, it has at times been stated that parliament is not limited in what laws it deal pass and that all of those that are passed are binding to all the people within its jurisdiction. While in other countries which feel the parliamentary system, the actions of parliament are restricted by written constitutions that govern how these parliaments stick out act, in Britain this is not the case because there is no written constitution to provide the guidelines. Many have used this to justify the belief that parliament remains as supreme as it was a light speed ago and this is mainly because it is the one which can make its own guidelines towa rds its conduct.There has been some debate concerning whether parliament is independent of the other organs of state or whether it is supreme to them. Some writers have stated that parliamentary sovereignty is equivalent to the sovereignty of the state and that the two are the same thing (Newman 175). This idea has been hotly contested because of the opposing belief that parliament is just one of the organs of state and that although it has sovereignty in its own right it is not supreme to the other organs. In fact, it is stated that the role of parliament is rigorously restricted to the role of passing legislation and that it does not have the right to interfere in the functions of the other arms or organs of government. When considering the legislative powers attributed to the British parliament, it is difficult to define the extent to which these powers go and whether they can be limited or not. What can be best described is the fact that the lower house, or the House of Commons, has supremacy in almost all legislative activity in parliament. However, this does not basal that all legislation is passed solely by this house because most of the legislation tends to be passed through cooperation in the midst of both houses of parliament (Packman 1229).

Tax accounting Essay Example | Topics and Well Written Essays - 1250 words

Tax accounting - Essay ExampleThe Social Security appraise is relative until the taxpayer reaches the upper limit level of income. However, when the taxpayers income arrives at the maximum limit, all income earned over the limit is not taxed. That is why kindly security tax is considered as a regressive tax because lower-income separate has to pay higher taxes than the soul earning in excess of the maximum income level.A marginal tax rate is the tax that applies to the taxpayers know dollar of taxable income. As the income increases, taxes paid by the taxpayer also increases and each additional dollar of income is taxed at the highest rate applicable to the total income.A taxpayers average tax rate is the ratio of the arrive of taxes paid to taxable income. It is calculated by dividing the total income taxes paid by your total income. The average tax rate includes taxes paid at all levels of income so it will be less than the marginal rate.The variance between marginal and ave rage tax rates is that the marginal tax rate is the highest rate at which persons are taxed, but average tax rate represents the percentage of the income that goes toward paying taxes. As gross income increases, the change magnitude marginal tax decreases after-tax net income and resulting, the effective average tax rate increases with the rising income.Sometimes no one offers more than half of the promote of an individual. Instead more than one person, who is able to take the exclusion but for the support test who together provide for more than half of the individuals support. This existence the case any single person who currently provides for more than 10% of the individuals support but only that person singularly, can claim an exemption for that individual. In order to process this exemption, the individual in question must agree and therefore sign an agreement of exemption for that year. Signed statements and

Lynn Tilton's Leadership Helps Turn Around Failing Companies Case Study

Lynn Tiltons Leadership Helps Turn Around Failing Companies - Case bailiwick ExampleWhen it comes to her biophysical traits, Tilton maintains high energy level. To illustrate, Tilton usually walks down the manufacturing line and interacts with factory workers to ensure that everything is going fine. Finally, Tilton possesses a set of infract personality traits such as self-confidence and self-efficacy when she lacks traits like self-regulating and sociability.2. While analyzing the addicted chemise study, it is obvious that different positive and shun leadership traits and styles ar displayed by Tilton. One of the major(ip) positive leadership traits of Tilton is that she is fair in her dealings, and has no favoritism. In addition, Tilton has deep understanding of the manufacturing processes and job activities. To illustrate, the case study makes it clear that Tilton has gained a detailed knowledge of metal alloys and machine-tools when she worked with MD Helicopter plant (470 ). lax and effective communication is another positive leadership trait expressed by Tilton. The case generator tells that Tilton quickly mingled with factory workers with her earthy jokes. The case study reflects that honesty is also a positive leadership behavior of Tilton (470).However, it is identified that Tilton is selfish and close minded. Throughout the case scenario, the author reflects that Tiltons operations and decisions are self-centered, and she is not open to suggestion. Tiltons vindictive behavior can be highlighted as a negative leadership trait. For instance, Tilton harshly replied to Ford Motor Companys purchasing chief Tony Brown when he criticized Tiltons operational approach (469). Tough personality is another negative leadership trait of Tilton, and this uncover leads to high employee churn at Patriarch, according to the case study.3. Managers often follow situational approaches toward leadership to obtain better outcomes, because situational leadership the ories state that use of

CONTEMPORARY BUSINESS ISSUES Essay Example | Topics and Well Written Essays - 2500 words

modern BUSINESS ISSUES - Essay ExampleASDA is a supermarket chain with direct focus on its customers and suppliers. It purchases goods from its suppliers and sells them to its customers. It does not set out direct influence on its profitability by any other stakeholders. Although customers and suppliers are the main dowers of ASDAs profitability, various other stakeholders also declare to be considered and interpreted into account before arriving into any decision. These variables have an indirect effect on the working and profitability of the troupe.a) Shareholders The aim of the company should be to maximise the authorise of the shareholder as they have invested their wealth and time in ASDA. Company should decide that whether the decision taken by the company would be right for the shareholders and their wealth or not.b) Customers Customers are another important component which should be considered before arriving at any decision. Customers basically want good quality product s at the last possible price. Company must see that they generate profit meeting the needs and wants of its customer at the most efficient price. Profit should be generated from customer satisfaction and not by their exploitation. ASDA assured its customers regarding the products it do was not an outcome of exploitation but behind the scene its workers were even not getting bounteous wages.c) Management and employees These are the pillars of any organisation or company. In ASDA the condition of its employees was worst. If workers avocation is not checked by the company, they will not work to the best of their capability making the company incompetent. No proper attention was provided to the needs and comforts of the workers. ASDA must check that their profitability motive does not overlook their employees.d) Government Government is another party who does affect the profitability of the company. Many a times, authorities intervenes into the working of the business through the f ormulation of new

Skills required to provide clinical leadership in nursing mental Essay

Skills required to provide clinical leadership in nursing mental health - Essay ExampleThe rest of the essay will broadly comb into these required skills.One of the most requisite skills for nursing officers is conviction and courage in handling financial decisions for their hospital or clinic. With healthcare insurance becoming unaffordable for an increasing number of Americans, people end up in hospital wards with insufficient finances. While running a hospital or a clinic has a business element to it, its first priority is to serve needy uncomplainings, especially the ones suffering from mental ailments. An ethically conscious leader will always keep this in mind and put the interests of the patient in advance that of the organization. While this may sound a touch idealistic and its implementation may seem infeasible in a competitive healthcare industry, it is nevertheless an ideal worth persevering for. According to Shawn Ulreich, the capitulum breast feeding Officer at Spe ctrum Health, It is time to bridge the gap between nursing--and all of operations--and financeNursing leadership entails measures to tackle the massively flawed payment system. Other times, it is demonstrating that you sincerely care about patient care (Fifer, 2007).Continuing in a similar vein, leaders in Nursing should reverse new trends of high employment dissatisfaction among nurses and other support staff. Nurses across the country are not happy with the lucre package handed to them and consequently shifting to jobs that pay more. Another reason cited for this state of affairs is the lack of mutual understanding between the business and nursing wings of the healthcare organizations. For example, according to a fresh survey,Approximately 38 percent of the respondents reported having left a CNO position--13 percent within two geezerhood before the survey and 25 percent within five years before the survey. When asked about the circumstance of their departure, a high percenta ge reported leaving their

Halophytes and Glycophytes - A Review Research Paper

Halophytes and Glycophytes - A Review - Research Paper ExampleThe proteome profile of germinating seeds reveals that saltiness probably inhibited the degradation of seed storage proteins leading to the slower germination rate. Maximum remain in the germination process was observed during 0-72 hours as illustrated in Fig 02. However, at the vegetative stage, C. maritime plants exposed to moderate salinity (0-100 mM NaCl) have depicted enhanced growth with expansion in leaves and elevated photosynthetic activity in saline conditions showing a typical halophytic trait (Debez et al., 2012) as illustrated in Fig. 03. Aquaculture provides with a significant proportion of seafood for human consumption and is regarded as one of the key sustainable means to meet the rising food demand. However, the highly saline wastewater discharged from maritime and coastal farms has adverse implications for environmental sustainability. The halophyte plant species have tremendous potential to treat the discharged wastewater in constructed wetlands on one hand and produce valuable crops on the other. The cultivation of saltmarsh plant, Salicornia europaea, on submerged-subsurface constructed wetland penetrate beds yielded significant reduction of phosphorus and nitrogen nutrients from a farm wastewater when evaluated over a stage of 88 days.A schematic diagram of nutrient removal is illustrated in Fig 04. The total fade out inorganic nitrogen (TDIN) was removed up to 98.22.2%. The removal of dissolved organic nitrogen (DON) was comparatively slight and amounted to 23-69%. The total dissolved inorganic phosphorus (TDIP) was reduced by 3689%. The correlation amidst TDIN daily load and TDIN removal from S. Europaea is illustrated in Fig. 05. The S. Europea halophyte can thus be used as an competent and cost-effective way to treat saline wastewater for nitrogen and phosphorus contents in marine aquaculture (Webbet al., 2012).

Comparing elements Essay Example | Topics and Well Written Essays - 500 words

Comparing elements - Essay ExampleTo love him so deeply still and yet Im here,-an excerpt from William Trevors The Room, were words uttered by Katherine as a vivid evidence of her will to be free from her smoldering curiosity about the view of deceit. Her fervor-less affair with an unnamed lover satisfied her curiosity as she finally said, So, this is what it felt like for Phair. Her main(a) aims were completed, however, she resumed her sexual ventures with her lover and made it as an alibi for her to gain entrance to her lovers inhabit in which she found a haven that will shield her from her dynamic fears. On the contrary, the entities in The charge authored by Kate Chopin seemed to take adultery as an archway to cherish freedom. Monsieur Alcee Laballiereand his wife Clarisse decided to set away for some time. They esteemed freedom brought about by their provisional separation in different manners. given as she was to her husband, their intimate conjugal life was something whi ch she was more than willing to forego for a while this quotation taken from Chopins text refers to freedom that served as Clarisses respite as she is fervently earnest to have another feel of her lighthearted moments as an unmarried woman.

How accurate are selection methods. How is accuracy measured Essay - 1

How accurate are selection methods. How is accuracy measured - Essay workoutThere are five determinants of accurate recruitment and selection process. They are reliability, validity, legality, generalization and utility.Recruitment involves a pool of candidates being attracted for vacant jobs while selection involves choosing the right candidate from a pool of candidates. It big businessman either be external where recruitment is d i or internal, which requires promotion. Employee selection is part of the staffing process of an face, which as well as include human resource planning, recruitment and retention activities. In conducting human resource planning, an organization advise its likely demand for personnel who posses particular knowledge, skills and abilities (KSAs). Job analysis compares the present level of staffing to anticipated handiness of the required personnel in the internal or external labor markets. Organizations carry out the recruitment processes when there is staff turnover or organizational expansion. This enables the organization to fill vacancies as required. Vacancies that are created by natural wastages should be filled as soon as possible. Natural waste is the process that occurs when employees top their jobs in order to retire or move to other jobs and not because their employer has made to them leave. When the organization, expands, vacancies are created and call for to be filled by the right personnel who will perform their duties towards achievement of organizational goals. When the organization wants to change direction from its initial business or when partners running organization decides to pull away from one another, the new organization will require new employees who have right abilities and knowledge, especially if most employees stay in one organization leaving the new with a few. When the organization conducts succession planning, vacancies are created. succession planning is a process whereby internal personnel are identified and developed to fill get a line or critical organizational

Care Issues with Informatics application Essay Example | Topics and Well Written Essays - 750 words

cathexis Issues with Informatics application - Essay ExampleIn this font, the 80 year old male long-sufferings condition has worsened and the key issues those are making the instance a challenging wholeness are 1. Infrastructural limitations 2. Non availability of specialised medical human resource at the local centre 3. Costs. Although the centerpiece of this case is a medical exigency but the case also highlights the crucial role that the engine room is now playing in health care.Ever since the invention of monaural stethoscope in early ordinal century, technologys role in assisting clinicians in their noble pursuits has progressively been increasing (Sood, 2006). Telemedicine/telehealth is one such(prenominal) disruptive technology that has the potential to address all the above listed three issues and in many countries it has already started influencing the way health care services are delivered. Researchers read defined telemedicine as the use of telecommunications techno logies to forget medical information and services (Mair & Whitten, 2000).Tele superviseing, mHealth and telesurgery are some of the promising and upcoming applications of telemedicine that aim to address the issues pertaining to the deficit of infrastructural and specialized medical human resources. The present case can also be effectively and efficiently handled with the help of applications like telemonitoring and mHealth. Figure 1. gives an idea about the utility of mHealth, it indicates that mHealth can enable the specialist to monitor the patients condition while he/she is at his/ her home or is being transported to the hospital.Telemonitoring systems have already proved to be feasible and acceptable by clinicians. The issues encountered in the context of present case can be easily resolved with the help of commercial telemonitoring systems. Two such commercially accessible systems are i) TeleMedic Systems Vitalink3 (VitalLink, 2009) ii) Nonins Onyx II model 9560 (Advancing Telemedicine, 2009). VitalLink enables

The Legalization Of Marijuana For Medicinal Purposes Essay

The Legalization Of Marijuana For medicinal Purposes - Essay ExampleIn this context, medicinal marijuana is an example of alternative healing these ailments. Although setback by the illegal constraints, it is increasingly becoming a considered healing method. Through the hallucinogenic and soothing qualities, it lowers the level of hassle for a short time. This means that an individual needs the medicine in large quantities. This article states that cannabis contains medicinal value through chemicals found in buds, leaves, and resin of the plant. The cannabis plant provides significance in pulp and fiber from the stalk including high nutrition seed oil. In 1973, Mikuriya traced the medicinal value of the herbaceous plant plant. During the 19th century, William B. OShaughnessy deduced that it was effective and safe for the use of the drug in treating some maladies. In 1860, studies by the Ohio give in Medical Society came up with similar conclusions. Information on this website de picts measures taken against therapeutic users of the hemp plant. In contrast, the site explains the advantages provided by the plant in the give-and-take of ailments that threaten the health and lives of human beings. In arthritis, cannabis contains anti-inflammatory qualities that aid in treating the disease. Cannabis also contains cannabidiol and cannabinoid elements according to researchers in the National Institute for amiable Health, in 1998. These elements help in the prevention of stroke and head traumas. In reference to the article, the goal of the legitimation of cannabis is to make communities safer by regulating the drug and removing it from underground markets. This means that the value of the marijuana is obvious and significant in solving heath some health issues. Tatiana demonstrates the use of cannabis sativa in the treatment of diseases such as epilepsy, multiple sclerosis, glaucoma and eating disorders.

Marketing Essay Example | Topics and Well Written Essays - 2500 words

Marketing - Essay ExampleThe confederacys gross turnover for the 2008/2009 full year was reported in February 2009 as ?59.4 billion. The retailer has over 4308 stores in 14 countries worldwide, over half a million employees and it was estimated in 2007 that over ?1 out of both ?7 of UK retail stores was spent in Tesco (Dennis and Perrey, 2011, p.52). Tesco PLC Established by Jack Cohen in London in 1919, it began as a stall in East London before gradually growing to al broken in in markets all over London. Cohen thereafter began wholesale trade and within five years, the first Tesco brand appeared, and, in 1929, the first Tesco store was opened. The key to Tescos growth over in the XX century lies in its change of image and strategy. Aaker and McLoughlin (2010, p.127) document that from the onset, Cohens approach was to sell it cheap a strategy that had caused the company to overstretch itself thereby having dwindling profitability. Prior to 2006, Tesco had faced a number of cha llenges such as low food price inflation, increasing difficulty in getting permission especially for the large Greenfields sites, threesome strong competitors Sainsbury, Safeway and Asda, being in number two market position and the arrival of two stark naked store coiffes the assortment stores and the warehouse clubs. Nonetheless, the store used a number of strategies and a honk of modern schemes to develop its brand name and grow to become a leading supermarket chain by 2006 (Aaker and McLoughlin, 2010, p.52). sell theory Tescos retail format can be analyzed through the Retail piano accordion Theory which recognizes the wide-narrow-wide pattern of the dominant retailing which forms the market (Baker and Saren, 2000, p.356). Tesco has continuously changed its strategy and image with the first study feat being able to appeal to all segments of the market, the lower, the middle and the upper classes. The inclusive offer strategy was based on the vision of selling high-quality products at reasonable price, a vision that was achieved by offer four different levels of its products. There were the finest incline of premium products introduced in 1998, followed by the Tesco Organic rage introduced in 2006 and the Tesco Healthy Living range and, finally, the Value range to attract the price conscious customers was rolled out in 2008 and 2009. This focus on customers service lies in the companys look in continuously improving the standard of services provided and responding to customers needs (Fernie and Sparks 2009, p.49). The retail format Tescos retail format is interesting having six different store formats differentiated by the range of products sold and their size, but all branded as variants of the Tesco Umbrellas (Baker and Saren, 2000, p.356). The six formats include the Tesco Extra or the Hypermarkets, Tesco Superstores or the large supermarkets and Tesco Express or the convenience stores, Tesco Home plus, Tesco Metro and Tesco One Stop. Evidently, Tescos retail outlets range from small local stores often attached to petrol stations to one stop stores with an average of 1,300 fledge feet providing customers with essential products on a 23/7 basis to the extra stores which are 70 times bigger and cover all the major consumer goods including furniture and entertainment, foods,

Stereotypes in the Media Essay Example for Free

Stereotypes in the Media EssayAbstract The butt of this look for is aimed to comp atomic number 18 the frequency of bosss between different genres of rosiness time picture shows. 36 course of study 11 students were enrolled to record the number of stereotypes they saw portrayed in televised media. The results were collated to comp argon how many stereotypes appeared in the genres. Results indicated that give-and-take portrayed the most stereotypes, followed by funniness, then by drama. Results interpreted showed news stereotypes are considered more socially acceptable, whereas comedy stereotypes can be viewed as offensive and not suitable for children. Drama was very uniform to comedy.Stereotypes and their Pervasiveness in the Media The media these days is littered with stereotypes. These stereotypes portray a multitude of different categories, such as age, race, religion, ride and sexuality, mostly in a negative light. The aged, for example, have bad hearing Muslim s are all dotty and suicidal and the French have a snobbish attitude, love for frogs legs, and a hate for the English. While stereotypes break away to have a grain of truth within them (the French really do hate the English), they dip to overlook the differences between individuals, making them too generalised and unreliable.Despite this inaccuracy, the media still does this often. While stereotypes are utilize in comedy for the lulz, they are deliberately white plagued in this manner, unlike in certain news and current affairs shows, where it is used out of ignorance and efficiency. Because of the way media has stereotyped minorities, society has absorbed this into everyday use and many find it socially acceptable to use offensive stereotypes in everyday conversations. While comedy shows are not trying to offend and proliferate stereotypes, they in fact cause more injury than news and current affairs programs.The Simpsons, a television show known well for its satirical char acter and comedic social commentary, is scattered with stereotypes, many of immigrants. Apu, an Indian convenience store owner who appears often in the show, is close and has a recognisably Indian accent and prays to his Hindu god, Ganesh. This in surgical portrayal of Indian immigrants is perceived to be sidesplitting by the public, but they are likely to apply these stereotypes to real people if their misconceptions are not corrected.This research aimed to compare the frequency of stereotypes between different genres of prime time television shows. The genres compared were comedy, drama and news. The hypothesis is that comedy will have the most stereotypes, followed by news, then by drama. Method Participants The participants in this investigation were 36 fifteen to sixteen year ageings in year 11 of high school. The students were all academically selective and were mostly Caucasian. The participants chosen were all psycho poundy students, taught by the uniform teacher.Parents had given permission to participate in this research and signed a permission slip for students to watch at least 3 prime time television shows within two weeks, one to be news or current affairs, the different two being of their choice. Apparatus A log sheet was given (see appendix A) to record the fare of time watching television, and the number of stereotypes noticed. Televisions were to be provided by the participants. So were pens. Procedure The 36 participants were instructed to watch television between the hours of 5 and 10pm.While watching television, they were to record the number of times they saw a stereotype being portrayed and comment on what was being portrayed. This took place over two weeks, after which the results were collated and analysed. Results The results are shown in chart form in Appendix B and C. Once the results were graphed there was not untold of a difference between the genres. The data in the graph is collected from a number of participants log shee ts. 30 people watched news, 21 watched comedy, and 19 watched dramas.The graph didnt show a single genre to contain significantly more stereotypes. pic The graph above shows that there seems to be less(prenominal) of a time out between different stereotypes in comedy, while news has more stereotypes of age and less of religion. Drama has less stereotypes than the others, redden when the wishing of viewers is factored in. Race and gender are the stereotypes most portrayed by television. news The data partially supports the hypothesis. Despite drama being the genre of television with the least stereotypes, comedy came guerilla to news.News portrayed a lot more stereotypes of age. This is probably a result of violent attacks on old people in their homes. The least portrayed were sexuality, most likely a result of complaints of sexually explicit material being aired. The results do show a large amount of stereotypes are open in television shows. The stereotyping has a tendency to make things quicker and less time-consuming. After all, how is it possible to list all the political, social, economic, ideological and theological differences of a population of about 6 billion?The accuracy of this investigation is to be questioned. While it is possible to rely on this data, it is not going to be completely accurate and it may not demonstrate the true amount of stereotyping done on television. If, for example, all the news shos watched were from the same network, this would affect the results. Other networks may be more biased or even more impartial. The lack of regulation of the programs and networks would have had some effect on the accuracy of the results. Also, the method of recording the stereotypes might overly affect the results.With a very vague system, it is impossible to be exact on what stereotypes are displayed, and whether they are a simple comment on turbans, or a full-fledged attack on the habits of old people. Very little research has been done int o the number of stereotypes portrayed on television, as opposed to immeasurable studies into the harmfulness of these stereotypes on impressionable children and even adults. The research shows that there are a lot of stereotypes on television, at least 5 or 6 per program.This research is part of understanding how television networks stick out their shows, and how stereotypes are used as they are instrumental to making changes to unfair depiction of minorities in the media. If the stereotypes are deemed inappropriate then it would be unlikely to make things any better when it comes to international relations and even domestic relations. There has been a lot of rage aimed at the Australians who assaulted two Indian students in Sydney. The acts of fury against minorities have escalated recently. Further research may venture into stereotyping of specific minorities, to examine the details of stereotyping.

Theme of Fahrenheit 451 Essay Example for Free

Theme of Fahrenheit(postnominal) 451 EssayThe theme of Fahrenheit 451 written by Ray Bradbury contains a prospect of a globe where society itself was destructive. In this story characters and society are portrayed to be soulless and self-centered. Immoral things such(prenominal)(prenominal) as killing in this society have no affect on characters and ignorance is considered as the norm. By the setting containing an environment where life has no importance and entertainment is more valuable, this aspect does affect the characters attitude, decisions and public sort entirely. There are a few examples that describe perfectly how the setting impresss the character such as Clarisse, Mildred and Guy. Even though tout ensemble characters are set in a dystopia, non all characters react the same way. Most characters are consumed by their surrounding, while the setting reflects others.In the expectation where Montag and Clarisse had their world-class encounter, the mood is set as romantic and relaxing. The city streets are empty and calm with the moon hopeful down and creating a silhouette as the wind lightly blows through them. It isnt a cool night but refreshing. Clarisse walks slowly towards him enjoying every moment of the wind brushing against her body and hair. Everything seems to be in slow motion where there is no cars rushing down the road. The streets are quite and full of tranquility. The but characters that are walking down the street are Clarisse and Montag. This setting reflects on the true nature of Clarisses personality. The setting describes a relaxing atmosphere where everything seems to fall into drift and this is how Clarisse attitude is towards life it self. The general behavior of this character shows how the little things are what matters, enjoying the surrounding and admire the small things, which was no longer appreciated.Unlike Clarisse, Mildred is a city girl who needs to feel the rush. Her attitude towards life made her fit p erfectly in the society she was set in. only caring for the thrill and anything that would keep her distracted at the moment. In the scene where Guy shows Mildred the hidden books he has collected throughout the year, one can see how the setting explains Mildreds behavior towards her husband and society. In the scene where both character is located in their home everything seemed to be separated, Mildred had her parlor while Guy has an empty room. The atmosphere is dry and cluttered, giving the feeling of a non-welcoming home. In the scene when Guy takes the books out from the ventilator to show Mildred, the secret he has been hiding from her for so many a(prenominal) year, Mildred looks down to the books as if the floor has open and let out a family of rodents. She slides down the wall as if the universe crashed into million of pieces. Fearful of what lies ahead, she trembles and asks Guy to stop himself before he get any deeper then what he is in. This setting not only shows the emptiness between Mildred and Guy but too how weak and influenced by society Mildred is.One of the scene were setting can be seen as a huge impact is when Guy Montag is in the subway. This scene is described as a dark place with jet-black tiles. The atmosphere is full of emptiness and helplessness. Guy Montag is shown to be an emotional mess, confused by his thoughts and physically numb. As he looked at the Bible and tried to understand as much as he could from the book, he remembered a moment in his childhood when he was tying to fill a distort with sand. This memory compared the words of the Bible to the sand. He felt as if the words were slipping out of his wit because he couldnt concentrate over the loud announcement repeating itself in the train send radio.When he notices he wouldnt collect any information because of the distraction Guy went into frenzy. Guy yell trying to over come the voices of the train station radio. The place itself is a trap to Montag and he is not able to breathe or concentrate. Slowly, Montag gives up and hopes someone will come to his rescue, to take him back to his older life when things were simpler. One can see how the setting causes anger and defeat in Montag. This setting shows how Montags internal point of view can be express through the tiles of the subways. This setting supports Montags frustration and sees how it affects his behavior in general.As shown through out the essay setting contains a huge impact on the characters. Setting is nothing more then an extension of the character itself. The best example is the setting of Guy Montag in the train. Everything seems to foreshadow an event were something bad is going to happen from the tiles to the atmosphere of the place that was described. though the characters play out the events of the story, the setting is what makes the character react and behave the way it does. In scene when Montag meets Clarisse the setting is what showed her true behavior and all the aspe ct of Clarisse. A setting is more then just a place but in general it is what impacts the characters to behave and react as they do in the story.

My First Day Essay Essay Example for Free

My First twenty-four hours Essay EssayMy First DayAs of to daylight, August 30th, I, Blah blah blah, took the initiative to explore the entire campus. Today, the temperature could have possibly been remediate at about 93 degrees, and I decided to walk approximately this gigantic campus to waste clipping before my next conformation. During orientation week, I missed the campus tours because I was too busy sleeping my day away. So, what other way to compensate for lost time than to take my very own campus tour? Initially, I intended to look for the art buildings, but the best thing I discovered after my trip today happened to be the fact that the art buildings were being reconstructed. Just my luck. However, I did find the Knight physics building which happens to be absolutely gorgeous. I also happened to stumble across the prepares arbortorium.I felt like I was walking through a jungle with my combat boots on and the leaves hovering to a higher place my head. I walked aro und in a circle and found my way to the school of police. The school of lawfulness is literally like its own kingdom within the campus. The students had their own law shirts, and the windows of the classroom point had curtains to be quiet the sun out. I know curtains are a evenhandedly simplistic observation, but I could non help but to find that fascinating I have failed to sit in any classroom that had panels to block the sun. Only in the law school at the University of . As I walked away from the law school, I made my way towards the UC area and back around towards the Rat. Passing the vivacious students lounging with their friends, I hiked around the lake under the scorching sun wishing that I had a bottle of water, a hat, and maybe even some sun glasses. The heat was pretty unbearable.Passing between the Hecht and Stanford towers, I ventured towards the school of architecture. That is one albumen building. I expected it to be more lavish in its exterior design seeing tha t it is the school of architecture. I walked past the school of architecture and head back towards Mahoney-Pearson. I know that area pretty well. is my new home for now. As I left the Mahoney-Pearson area, I circled around towards the UC area again and cross the winding paths towards the Whitten Learning Center. There was approximately 10 minutes left to spare before class started, and the brightest idea that I came up with all day was to finally sit down

The Normalising Machine Essay Example for Free

The Normalising Machine EssayThe normalising tool has two office staffs to it and I am going to prattle some the first part that is what we did in the lessons. We started off by looking at the roles. We had to switch a little improvisation up about how the characters are put across to us. We used still images, routine plays and prepared improvisations. We had to make it obvious that the characters were greedy, manipulative and just plain stupid. The lessons thence progressed and we started to take views from the normalising machine book. We do it, again obvious that the characters were greedy, manipulative and plain stupid. We took each lesson one at a time and unplowed trying to make it more and more obvious that the characters are who they are and people had to guess who was who in the play. We looked at e actuallyone elses performances and discussed their ideas and attitudes towards the play. Some examples of the separate groups ideas are Using different levels, pu shing people down to make it seem like they are in control, using still images to emphasise the point they are lay across and using split staging to make it obvious of what they are doing.We discussed how these ideas helped the drama to progress onto the future(a) stage which was trying to be over the cover within the role of a character from the normalising machine. I found it very hard to be over the top and I think a mete out of other people in the class did too. The drama had to be over the top because the play is very comical and if we werent over the top then it would have just been plain, simple, boring and totally rubbish. I panorama that world over the top was a good thing to do but it is also a very hard thing to do. For instance, when Rudolf met Trudy at the tube station, he was so over the top and so outrageous that some people actually got worried that they were too over the top. Also when Rudolf met Mr and Mrs spacious he was also very over the top. This was ver y effective because the Mr Tolerant wanted to beat Rudolf up and he actually got scared of Rudolf because the character was full of beans and giddy as some people express, and when Mrs Tolerant said Rudolf was embarrassing her he got frustrated and worked up as some people said and he told Mr Tolerant to ask him to leave but Mr Tolerant insisted that he stayed. The only thing with Rudolf is that he sometimes gets worked up and feels frustrated because he is doing things wrong when he actually isnt but he thinks he is.Ben percent is grace Beverly Brices P.R agent. He is the manipulated, sly and cunning character in the play. He swindles his way into the eyes of Grace Beverly Brice and becomes the official spokes person of Judge Juniper Jones. In the circumstance were he meets Grace Beverly Brice he shows her the contracts of some other people who arent actually celebrities any more but Grace Beverly Brice doesnt realise this and as Ben Percent manipulates her into agreeing to lo osenessction up a contract, he gave a sly grin and walks away only wanting 10% of the money she makes from the normalising machine. Also, Ben Percent was the person who finalised heal Michael Molecule because Ben got very worked up that Michael Molecule was spreading rumours about Grace Beverly Brice.In this paroxysm we see that when Doctor Michael Molecule enters the room with Ben Percent in it that whoever was in control of the other person would stand up and the person who had no control had been pushed down onto a chair. This is a very effective way of doing things because the audience could see who was and who wasnt in control at that point, and as Ben percent offers for Doctor Michael Molecule to come back on the project of the normalising machine with the excuse that they imply something to clear the dust from inside the machine and asks him what he wants to do, Ben Percent pushes Doctor Michael Molecule into the normalising machine and finalises him and gives a very sly a nd cunning laugh. This was also very effective because the book play shows that Ben percent is a very manipulating any character stilltide if it means finalising them.Grace Beverly Brice is the character that completed the normalising machine because Doctor Michael Molecule got frustrated and couldnt finish it because he didnt k right away what to add to sedate the radicals and the badicals so Grace Beverly Brice stepped in to finish the project and completed the machine to become a billionaire. Grace Beverly Brice is a manipulated character and a very innocent character who knows what she wants to do with her life but when it all boils down to it she is manipulated by Ben Percent. exclusively the scenes in this play were sometimes complicated to put together and to drop thoughts on, on how to bring the scene together so it looked like the person who was in charge was in charge and the person who was being manipulated was manipulated and the person who was manipulating was manipul ating. I think some people found it very hard to be the character they was meant to be playing and to make it seem like they was in charge etc but the groups the people were in dropped some good thoughts and put it all together brilliantly and it looked very professional.I am now going to talk about the development and presentation that the class did. Both groups based their plays on the normalising machine but changed the lines a bit except for my group. We based half of our development and presentation on the normalising machine. This part was the head teachers scene in the normalising machine book. We then went from that scene to a Blind Date scene which was called now been normalised and that was based on the characters from the normalising machine who had been normalised in the normalising machine and wanted to take Trudy on a romantic date. The characters we used are Trudy, Ben Percent, Doctor Michael Molecule, Rudolf Right and Anthony Badlad. We used these characters because they are the most manipulating, over the top and vile characters in the book. We then used another scene from the book were Trudy takes Rudolf home to meet her parents. This scene is so over the top that even Rudolf was nearly laughing at himself because it was so funny and then we went back to the Head teacher who finished the whole play off by using sharp and witty comments to make it so that he was put across as evil and cruel. We did this by make him have a very deep representative and made him to shout at the top of his voice for further credit to the character.Over all I think this project was very good fun and we used a lot of skills to put across our point that the characters are who they are. Some of the skills we used are still images, Role play, development and presentation, role within a role, hot seating, split staging and many another(prenominal) more. All the plays that the other groups made were very good. They used all the skills that were needed in the scenes t hey were acting and even used more skills that werent needed but they put them in any way to make it even better for the audience to watch.

Socrates Failure in Refuting Thrasymachus Essay Example for Free

Socrates Failure in Refuting Thrasymachus experimentIn producing a counter argument to Thrasymachus claim that rightness is the return of the stronger, Socrates bases his argument enourmously on slovenliness and prejudice. He assumes that the virtues which are supposedly functioning in the realm of ideas can also work propably in the existence. For example, in Socrates view, a doctor does not seek his ingest advantage, but the advantage of his patients. Yet, this view reflects the better ideal of a doctor in Socrates belief of ideas in a dream world. With a youthful perspective, one can fairly see that Socrates refutation has some complexities which clash severely with the real experiences of the quaint Hellenic. Socrates image of the doctor ignores the inherent homosexual desire or fragility to obtaining the power for his advantage. Socrates confuses the crafts with the craftsmen occasionally.The crafts such as medicine or horse-breeding are idealized. However, craft smen are hu musical composition and they are liable to exploit the authority which their crafts bedevil over them. Therefore, Thrasymachus idea of justice is more applicable than Socrates. Socrates manages to appease Thrasymachus, but that does not mean Socrates is lucky about refuting Thrasymachus. In f passage, if one observes their conversation critically, it is obvious that Socrates fails to refute Thrasymachus argument. Socrates is very optimistic and aflame towards human nature, which causes his arguments and refutations to be fragile . The virtue in individuals does not always bring prosperity to the allege on the whole. Not everyone is sensitive to the good of the separates.Socrates republic is, in this sense, utopic. Socrates states, Anyone who intends to practise his craft well never does or orders but his best for himself (Plato, 23). This belief does not match the modern experience nor does it match the experience of a Greek citizen in Ancient Greece. In reverse, Thrasymachus believes that justice is a means for the strong to exercise advantage. In a sense Thrasymachus associates the strenght of a citizen with his authority and position in the society. He famously states, Justice is zilch other than the advantage of the stronger (Plato, 14). Justice is a tool for the established order to refer itself. The strong citizen with a sizeable authority makes use of justice in a manner to assert his private interests. low the shadow of justice, he can easily practise injustice and impose it as justice to the others. Thats why the strong is in a position to employ justice and injustice at their own interest. For instance, since a ruler makes laws in a position to twist justice for his own benefit. Therefore, his prior concern is to preserve and enhance his own authority. In order to do that, he ignores the welfare of his subjects. He does not act always at bottom a moral perspective. Thrasymachus believes that even in the lower classes of the soci ety, this is exactly the case. In legal injury of taxes, for example, an unjust man will gain more economically since he will always assay for the ways to avoid taxation.A just man, on the other hand, with a sentimental love for his state and a respect for it, pays his taxes regularly and gains less than an unjust man in economical perspective. Thrasymachus believes that a man with authority is always just. Because he profits at the end. So, Thrasymachus concentrates mainly on the outcome of the act in a pragmatic way. He does not give any importance to the unjust proceedings which a man with authority exercise in order to achieve private benefit and gain. Socrates, on the other hand, believes that even a simple act of injustice on the path to power eradicate not all the man as an individual, but also the society on the whole.Socrates is trying to harmonize his own utopic world with the realities of the earth which he thinks can be transformed and shaped. His views are rather rom antic with a nostalgic perspective. Socrates is not skeptical unlike sophist philosophers of his age. He reasons, however, with a firm belief in his own conception of this world which is a projection of a higher world of ideas functioning in harmony. He believes that gods are just (Plato, 29). Homers Iliad on the other hand states otherwise, portraying gods are cruel and jelous. Therefore, Socrates thinks within his own ideology. He tries to impose his ideology to Thrasymachus who never disagrees with him at all.For example, in Socrates opinion, injustice causes civil strife, detestation and disorder while justice brings friendship and a sense of common purpose. However, in a World which does not precisely regulate the terms of justice or injustice, Thrasymachus view that justice always looks to the advantage of the stronger makes more sense. Thrasymachus claims are based on his own experience of Ancient Greek life while Socrates statements hardly related to the realities of the li fe surrounding him. He is blinded by what he firmly believes. He is trying to adjust the common realities of the society to his own ideology.Altough he is able to convince Thrasymachus at the end, what he does during this process is misleading. Thrasymachus seems to be an agent for Socrates to express his ideology in a dialogue for. Thrasymachus presence is only to introduce the question and to be a passive listener during Socrates answering process. Therefore, Socrates refutation of Thrasymachus claim that justice is advantage of the stronger is nothing but a dictation of Socrates attempt to reconcile his own ideology of a utopic republic with the status quo in Ancient Greece.In conclusion, Socrates contradiction to Thrasymachus may be convincing for Platos Greek audience, but it is not anyway convincing to the modern reader. Socrates idea of justice can only be valid in the future of Socrates lifetime in Socrates view. It does not correspond to Socrates actual reality. It is aimed to construct an emotional idea of justice in a future time. It is only possible by changing the realities of the world in a manner to suit Socrates ideology.

Financial circumstances Essay Example for Free

Financial circumstances EssayThe smart set was a intimately growing established retailer industry in the market, how always due to the scandal charges against Wickes. This caused a heap damage to alliance itself, it gave Wickes a bad status in the market and also they were black listed which meant that the participation had a poor financial history so consequently in the future they ordain be refused on credit products and any other kind of financial circumstances. On the same day the company got black listed which was on the 25th June 1996, the announcement of the scandal was exposed to the public. The announcement of the scandal instantaneously stirred the companys market value to 150 million pound and the stock was suspended from London market trading. So in order for Wickes to operate the trade back to the way it was they refurbished its corporate management and also do emends with any shareholders and suppliers they had. This took the company a good two years of ha rd development. Bye the end of 1998 the companys simoleons increased by 653 million pound so therefore sales rise by 27%. They instituted three new stores and redesigned locations to include ornamental and garden commodities.The fraud scandal could invite been preventable in many ways, Wickes became aware of this incident when scandal exteriors and inspectors thoroughly acquireed the books and notice the major extensive changes. How ever this could digest been notice at an early stage. Wickes could carry out monthly or yearly check ups on transactions account to notice any changes or misappropriate mistakes occurred in the business. Wickes could employee interior audit internal audit will improve the function of the organisation and consulting action which will be intend to add value to the business, along side meeting the companys objectives.The organisations objectives will be achieved by bringing an efficacious approach to evaluate and develop the efficiency of risk manage ment, temper and governance processes. Although to bring in an internal audit to check the operation of the business yearly will be expensive. In my opinion I personally think that Wickes will be able to pay for the expense of an internal audit as they are a fast established business which creates good profit. This will be beneficial for the business as a whole.Another suggestion to prevent the scandal could be to have good ethics and standards in place. The following charges which were made on the defendant were producing false statement and giving false discipline to the auditor (Arthur Andersen), so therefore Wickes could locate a system which contains a principle of governing religion and acceptable conduct. They could do this by producing a code of ethics which all the employees will have to unplowed and can not be broken. Therefore the company will have strict rules and have control over their employees.This will help the business to be safe and prevent employee misbehavi our. An additional idea is to sharpen different position to different individuals Henry Sweetbaum was the companys former moderate and chief executive. So therefore Wickes could have given two individuals them to positions instead of just giving it to one individual. If they were two individuals directed for them positions then they would have had an inter link with one another jobs and would have been aware of what each one is undertaking.So therefore I personally think that the incident of the scandal would have occurred earlier than later if the former chairman and chief executive roles were given to two individual instead of just one. In conclusion I personally think that the fraud scandal which arose in 1996 for Wickes was a huge turn around for the company and now due to this incident they will be more careful now in the future. Wickes will be more alert and aware of how to minimise the risks and the prospect which occur in a scandal.Referencinghttp//www.telegraph.co.uk/hype rtext markup languageContent.jhtml?html=/archive/1996/10/17/cwick17.html

Tata Motors Essay Example for Free

Tata Motors EssayTata Motors control SWOT Analysis comment The Tata Motors bound SWOT Analysis company profile is the essential source for top-level company data and study. Tata Motors restrict SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary compend of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing companies in India. The company is engaged in the development, design, manufacture, assembly, and sale of vehicles including financing, as well as sale of related parts and accessories. The company primarily operates India, southward Korea, South Africa, Thailand, Bangladesh, Singapore, Spain, and the UK. It is headquartered in Mumbai, India and employs about 49,856 people. The company recorded revenues of INR925,192.5 one thousand thousand ($19,530.8 million) during the financial year ended expose 2010 (FY2010), an increase of 30.5% o ver FY2009.The operating profit of the company was INR42,288.3 million ($892.7 million) during FY2010, as compargond to the operating loss of INR6,580 million ($138.9 million) in FY2009. The net profit was INR25,710.6 million ($542.8 million) in FY2010, as compared to the net loss of INR25,052.5 million ($528.8 million) in FY2009. Scope of the Report Provides all the crucial in inningation on Tata Motors throttle submitd for business and foe intelligence needs Contains a study of the major internal and external factors affecting Tata Motors Limited in the form of a SWOT analysis as well as a breakdown and scrutiny of leading product revenue streams of Tata Motors Limited -Data is supplemented with details on Tata Motors Limited history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Tata Motors Limited Reasons to obtain Support sales activities by understanding your customers businesses better Qualify prospective partners and suppliers Keep fully up to date on your competitors business structure, strategy and prospects Obtain the most up to date company information availableContents SWOT COMPANY PROFILE Tata Motors Limited Key Facts Tata Motors Limited Company Overview Tata Motors Limited Business Description Tata Motors Limited Company History Tata Motors Limited Key Employees Tata Motors Limited Key Employee Biographies Tata Motors Limited Products Services Listing Tata Motors Limited Products Services Analysis Tata Motors Limited SWOT analysis Tata Motors Limited -Strengths Tata Motors Limited -Weaknesses Tata Motors Limited -Opportunities Tata Motors Limited -Threats Tata Motors Limited Company View Tata Motors Limited Top Competitors Tata Motors Limited Location and footslogger Tata Motors Limited -Head powerfulness Tata Motors Limited -Other Locations and Subsidiaries Tata Motors LimitedOrderingOrder Online http//www.researchandmarkets.com/ reports/554957/ Order by Fax using the form below Order by Post print the localise form below and manoeuvre to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.Page 1 of 2 Fax Order FormTo place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from placidity of World). If you have any questions gratify visit http//www.researchandmarkets.com/contact/Order Information divert verify that the product information is correct and select the format(s) you require. Product Name Web turn to Office Code Tata Motors Limited SWOT Analysis http//www.researchandmarkets.com/reports/554957/ OC8DIQJQNRRRVTProduct Formats please select the product formats and quantity you require Quantity Electronic (PDF) Single User Electronic (PDF) Enterprisewide 96 240Contact InformationPlease visualise all the information below in BLOCK CAPITALS Title First Name Email Address * Job Title Organisation Address City Postal / Zip Code Country earpiece Number Fax Number * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL) Mr Mrs Dr get by Last Name Ms ProfPage 2 of 2 Payment InformationPlease indicate the payment method you would like to use by selecting the appropriate box. 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Health Assessment Essay Example for Free

Health Assessment EssayAssessment of environmental processes includes agents and factors that may compositors case injury, illness, or death. Choose one of the following age groups toddler, preschool, and school-age child. List some of the almost frequent causes of injuries, illness, or death at the age level. Discuss and describe safety concerns specific to the age, list the most common causes of injury, illness (acute or chronic), trauma, and death for the age level. Describe how wellness promotion and health prevention interventions can be incorporated into parent and child teaching. Including in-text citations and references for each of the scholarly sources used. Respond to different learners posts in a manner that initiates or contributes to discussion. School-age children, face daily exposure to environmental agents and factors that may cause injury, illness, or death similar to those of tout ensemble other age groups. Physical agents such as fires automatic agents su ch as bicycles, skateboards, and cars biological agents such as bacteria chemical agents such as asbestos and radiological agents such as x-rays are the causes of injuries or death.Accidents are the leading cause of death in children oer age 1 year in the United States. Accidents from contact sports and cuts, falls, burns, and injuries from firearms, are also increasing. Typically school-age boys birth more accidents than girls, perhaps due to differences in personalities, societal expectations, child-rearing practices, and more risk-taking behaviors. Most accidents happen outdoors, and it occur generally in summer because of outside shimmer.The nurse has a significant role in educating parents and school military group on ways to prevent dangers to school-age children and to become involved in public initiatives to create a safer parliamentary procedure for them. Parents of these children must be involved in community and legislative activities that provide safe childs play e nvironments. apiece child should have a well-maintained bicycle, ride only in safe areas approved by parents, get wind rules for vehicle traffic and use a federally approved riding helmet.Parental supervision when children play close to streets and heavy traffic areas. Children should wear a seat belt or be in age- distinguish booster seat as desireed older children should ride with restraint system and in backside seat until age 12. Working smoke detectors should be in place in home and school. Children need to engage in age-appropriate activities and wear protective equipment according to the sport. Parents need to ensure safety and maintenance of all sports equipment.Children should play with friends, have a plan for returning home, know home phone number and address, play in safe and known area, and report any suspicious activity threatening their safety to an appropriate adult. Children should know how to locate assistance when in an unsafe situation. Children should avoid insecticides, radiation sources, inappropriate use of medications, and befoulment sources parents need to store all known toxins, chemicals, and household cleaning agents in an adequately ventilated placement that is unreachable to children. Edelman, Mandle. Health Promotion Throughout the Life Span, 7th Edition.

Fault In Romeo and Juliet Essay Example for Free

Fault In Romeo and Juliet EssayIn William Shakespe bes play, Romeo and Juliet, one of the main characters, Juliet, commits suicide near the give the sack of the play. mendicant Lawrence is directly trustworthy for the death of Juliet in all ways. He makes not only one, except three mistakes that all lead to Juliets death. He gave a poison to Juliet, he trust someone else with a earn of great significance to deliver to Romeo, and he fled when Juliet was in the most danger at the tomb. Had he not have made these three major terrible mistakes, Juliet might not have turn thumbs downed herself. friar Lawrence made a major mistake that he could have avoided himself. He trusted Juliet, an unstable teenage girl, with a fake-death poison. This rash decision was a very poor choice on the friars behalf. Here, the friar shows his irresponsibleness by saying, If thou hast the strength of will to slay thyself take thou this vial no warmth, no breath shall testify thou livest (4.1.72, 93, 98) friar Lawrences idea for Juliet is very risky and he should have know better than to try it.Because of what happens, everyone thinks Juliet is dead and shortly thereafter, she is buried alive. This quote shows the true meaning of responsibility, because when he says this, her heart rests in his hands. Capulet is even foiled by the course of study, because when he says her faking her death, he said, Death lies on her like an unseasonable frost. (4.5.28) The fake death has fooled Capulet, Juliets father, and the rest of the family. Had Friar Lawrence not have given Juliet the poison, she would have never been tramp in the position that she was in, which eventually leads to her death. Trusting Friar John to send the letter, and not even sexual congress him that the letter was urgent, was Friar Lawrences next big mistake. The mistake of him sending someone else to do it was inexcusable a matter as important as faking death should be dealt with personally.Had Friar Lawrence have personally delivered the letter, the plan might have gone smoothly. Friar John shows his incompetence in the fifth act when he says I could not send it here it is again - (5.2.14). Showing Friar Lawrences poor decision fashioning again, this quote perfectly shows how Friar Lawrence is responsible for Juliets death by choosing to send the letter instead of delivering it. At that, he should not have trusted someone as mediocre as Friar John. The letter was not nice but full of charge, of dear import, and the neglecting it may do much danger. (5.2.18-20) Friar Lawrence trusted a complete buffoon at the most crucial of times and the price was paid for the actions of both(prenominal) friars. Consequently, Juliet dies because Friar Lawrence did not think through that something might arise and a situation this urgent must(prenominal) be dealt with personally. Friar Lawrence could have easily avoided the situation.Cowardice, plain and simple, was also another reason why Friar Lawre nce was responsible for Juliets death. He gos away when Juliet needs him the most, and in leaving her alone, she kills herself. In the tomb scene, Friar Lawrence attempts to patron Juliet before running away. (Friar Lawrence) Stay not to question, for the Watch is coming. Come go, good Juliet, I dare no longer stay. (Juliet) Go get thee hence, for I will not away. Friar Lawrence puts himself before Juliet, and worries close to acquire caught by the watch. He leaves Juliet when she needs him most. Friar Lawrence shows here that he really does not care about Juliet, and that he is very self-centered. He leaves her to kill herself, even though it is entirely his fault that she is even in that situation.Had the friar not have left the tomb, then Juliet might not have had the opportunity to kill herself, as you can see she does in the following quote. Yea, noise? Then Ill be brief. O happy dagger, taking Romeos dagger. this is thy sheath stabs herself. (5.3.169) Juliet says these fin al words before killing herself. We see here what results directly from Friar Lawrence leaving the scene when he should have stayed. Had he stayed, he could have at least move to wrench the dagger from her hand, or comforted her until she let go of the knife.Instead of staying to help he chose to run away from the watchmen for his own safety, and because of this final, terrible choice, Juliet ends up dead. Friar Lawrence makes many bad choices throughout the play choices that are inexcusable. When he made such terrible choices, he inevitably doomed Juliet to her death. His irresponsible choices, trusting Juliet with poison, big the letter to Friar John, and running away at the tomb, were awestruck choices. He consistently shows that he is an awful decision maker, and he is entirely responsible for Juliets death. One could even say he is more responsible for the death than Juliet herself.

Internal Customers Essay Example for Free

Internal customers EssayThe people in this surgical incision take up to inhabit what deliveries ar to be made and what products are to be delivered.Staff OfficeThe Human Resources plane section need to whop hours worked by employees and if there are any positions to be filled.Staff TrainingThey need to k promptly which members of the segment will need training and which areas need to be covered in the training exercises.cash OfficeThe cash office needs to know what exercises were made at exclusively the tills in the department and how much money there is in the tills at the end of the working day. This is so they lavatory tally up the stores figures and see how wellhead the shop has performed on that particular day.CCP (client Collection Point)Many goods are collected from the shops CCP such as microwaves. The people at the CCP need to know what is being collected and the transaction number so they elicit tie up the paperwork, customer and the goods.Service DeskWhen customers direct a conundrum with an appliance they control to go through the work desk so the large galvanizing department has to dispirit information from the service desk regarding the outcome for instance an appliance may have to be replaced.The large electrical department already employs a number of different customer service techniques to help improve the race panache and efficiency of the department, which also importantly improves the relationship with the customers. There are however occasions when these strategies dont work the way that they should and customers can become dissatisfied with the level of service that they feel they are receiving.Here are many examples of techniques that have recently been introduced in the department to help improve customer services.When staff join the monstrous electrical Department the must complete questionnaires to ensure they understand procedures that are carried out in the department. A copy of which can be found in appe ndix 1. The Introduction of Ticketing ashes for waiting customersThe department recently introduced a fairly simple but effective ticketing sicment so that customers are served at the correct time instead of customers just grabbing a marketing Partner when they see one that is free.When a customer enters the department they are now greeted by the customer service manager who stands at the node Service Podium. The Customer Service private instructor gives the customer a ticket with a number on it and records down on the copy of the ticket that the manager keeps some details.These areThe customers establish.This creates a personalised service when the sell partner approaches the customerWhat they want help on.This is so the Customer Service Manager can send over the right Selling Partner with the right knowledge.A brief description of the customer.The description helps the Selling Partner identify the customers easily.When a selling Partner becomes free they must report stick out to the podium where the manager will hand the Partner the ticket of the next customer to be served.This frame is much improved from the previous queuing system, which involved the Customer Service Manager patrolling the floor and recording customers name down on a list. This meant that the Manager was never in one place and people may not have been amaze on in the correct order that they arrived in the department.When speaking to the Customer Service Manager of the Large Electrical department to enquire how successful the new system had been I was also informed of the one major(ip) problem there had been with it.The problem was that when a customer took a ticket they would ask how many people there were before them. If the number was fairly high, for instance quint people then it would put people off waiting. It was then up to the Customer Service Manager to reassure the customer that it wouldnt be too long.I also learned that on leaving the department previous customers wh o were apply to the old system commented on how much better they thought the new system was.The Introduction of Electrical Tele sales events at WatfordAbout two years past the Branch opened the Electrical Telesales Department, which is part of the Large Electrical Department. The team is based at the branches warehouse, which is down the road from the store at Greatham Road. It is all linked telephonically and by computer to the main store. Customers can phone telesales and place orders for large electrical appliances over the phone by calling the store on 01923 244 266 and connecting to extension 4880.This service is very practised for many customers as they will often come into the store and get information on divers(a) appliances and then go home to check that it will fit in the desired space. They can then phone up and order it over the phone by ac identification or account tantalise to save them making another trip into the store. Some people that have done research on th e internet or another media will also use telesales to save them having to come into the store at all, especially people that have very busy lives. It is also designed to take some of the oblige off the real(a) department so that more time can be spent with from each one customer in the store.On average there are six partners manning the phones down at telesales. Which isnt real enough as they are also share with the Television and Audio department. So customers are put on hold, which can be for quite an a long time, which frustrates the customers. Pre recorded messages are randomly play to the customers to reassure them that their call is important and will be answered by the next available partner. The telephonists can promulgate how long a customer has been waiting, and they will answer in a way that will muse the length of time the customer has waited.Other problems with the telesales team are that there is a weak confabulation flow between the actual department and tele sales. This means that mistakes can be made by telesales as they havent received information on changes made in the Large Electrical Department which in relinquish can have an affect on the customers.An example of this was when EU legislation can into place locution that the collection of old refrigeration can not be continued because of the gasses inside. Telesales werent informed of this and continued to arrange for refrigeration to be taken away. When the deliverymen told customers that they couldnt take away the old refrigeration this angered customers who had prepaid the 9 collection charge.These mistakes are usually dealt with by offering a goodwill gesture for inconvenience and where catch a refund.On the whole this venture has proved to be a major success as figures shown in the Annual General Meeting showed an increase in Large Electrical Goods with a major percentage going through the telesales team.This is the information flier that is handed out to customers when visi ting the Department if the beseech to order over the phone. It give the phone number and extension number as well as a little information on the different services that they offer such as the 2 year warranty and Never Knowingly Undersold motto.Ways of remunerative at John LewisThe use of credit cards at John LewisUntil recently John Lewis didnt accept payment for goods by any credit card. This was to avoid paying the transaction fees to the banks that is added on when a customer pays using EFT (Electronic Financial Transaction). Apart from this customers were quite prepared to pay for any goods purchased using a John Lewis or Waitrose Account card that offers a low rate of interest.However to give the customer more flexibility John Lewis introduced the use of conviction cards in the Partnership. One of the main reasons for allowing this take place was because of where the transaction fee would go.From 5 November 2001, all card payments with the exception of the John Lewis and Wai trose Account Card, are processed for you by John Lewis Card go Ltd for a 2.5% fee included in the cost of your purchase. The balance is paid to John Lewis plc. The total summation you pay is the same regardless of the payment method.Source taken from http//www.johnlewis.comThe transactions fee that would normally have to be paid to the bank on any transaction that take place in any the department stores or Waitrose using EFT is retained by John Lewis. This means that John Lewis dont loose 2.5% of the sale that they have made but keep it as profit.This move has meant that more customers are attracted to coming into the stores and paying by plastic, which many people prefer to do.However there is one card that John Lewis relieve doesnt accept and that is American Express. This is because of the extremely high level of interest that is associated with this form of payment. John Lewis would still have to pay part of transaction fee if this card was used.These methods of payment can also be used to purchase over the phone using the stores telesales teams and via the Internet. This has all been designed to help create an easier way of obtain for it customers and improve customer services.Computerised Ordering SystemThe introduction of the computerised ordering system a year ago has changed the face of the department and the way things are done, within the department. It was also a major turn some for the standard of customer services offered by department.The new system meant that orders could be processed a manage quicker as paper work didnt have to be sent via the post and orders we received at the warehouse instantly. A lot more options have been opened with this new system, all to the customers advantage, as well as making the whole ordering process a lot easier for the Selling Partner.Customers can now reserve goods for longer periods of time, place an order for delivery in another part of the country and a lot more. Queries and problems can also dealt with by keeping record of points raised on the on the notepad of the actual order on the system so issues are dealt with much more effectively.Each customer gets a reference number when they place an order so information can be recalled instantly from the system should the need arise.The quicker service makes buying Large Electrical goods less stressful meaning customers go away from the department happy with the level of service they have just received.There have, however been a number of occasions when the system has gone down causing absolute chaos in the department as all orders have to be placed manually which is much more time go through than using the computers. This angers customers who expect a reliable system then works quickly and effectively. With these events the need for the Customer Service manager pays off, as they are someone who can defuse difficult situations. All selling Partners are also trained in dealing with problems but the CSM is there as someone with high er(prenominal) authority.

Assistant Practitioner Providing Support For A Diabetes Patient

Assistant Practitioner Providing Support For A Diabetes PatientThe following paper will weigh on an experience as a trainee supporter practician which involved the c atomic number 18 and support of a persevering with part 1 diabetes. For this reflection I will use history as a pseudonym name for my patient as The Nursing and Midwifery Council (2010) states that. The common law of confidentiality reflects that mess strike a right to expect that information given to a harbor or midwife is still used for the purpose for which it was given and will not be disclosed without permission. This covers situations where information is disclosed at one time to the nurse or midwife and also to information that the nurse or midwife obtains from others. For this assignment Gibbs pensive Cycle (1988) will be utilised as I feel comfortable with this model. Gibbs (1998) refers to the experience as an incident which involves exploring good and bad popular opinions, however Johns (1995) sugg ests that the fundamental purpose of reflective practice is to enable the practician to interpret an experience in order to learn from it.Type 1 diabetes is a lifelong see in which the body cannot control the amount of glucose in the extraction. This is be establish the body cannot produce the natural hormone insulin. Diabetes is a common, lifelong condition and as Zimmet et al (2001) identify that in developed countries one person in thirty whitethorn be pretended and it is same(p)ly that by 2025 at that place will be ternion hundred million people with diabetes worldwide, this is mainly the result of more(prenominal) sedentary lifestyles and increased obesity. In 2006 Diabetes UK estimated that there were more than both million people with diagnosed diabetes and up to one million who are still undiagnosed (Diabetes UK 2006). A holistic approach to this long term condition is congenital as it can shape up with so many complications. Complications may arise from inadequat e management and treatment of the condition, which can adversely affect the quality of life and fuddle financial implications for patients and the home(a) Health Service (DH2001). There are two types of diabetes. In type 1 diabetes there is no production of insulin by the beta () cells of the pancreas. In type 2 diabetes, which accounts for over 80 per cent of all cases of diabetes, insulin is produced by the cells and is released into the strainstream, exclusively it subsequently fails to act mighty at the sites of glucose uptake, which are skeletal muscle, liver and adipose tissue (Donnelley and Garber 1999, Reginato and Lazar 1999).As a trainee assistant practician I was asked by the district sister to take in accuse to do a decline test which had been requested by the general practitioner as Bill is housebound and unable to result a blood clinic. The blood test was to check his full blood count and HbA1c which had not been through with(p) for almost a year. Bill is se venty four years of age, lives alone and has lived with diabetes for many years. Bills wife passed away(predicate) a year ago and has one son who lives many miles away so sees him very brusk he does however permit a neighbour who pops in to check on him now and again. Bill administers his own insulin in the mornings and checks his blood sugar aims daily before giving his insulin.My first impressions of Bill were that he looked frail and quite queasy but having not met him before this may have been the norm for him. Whilst winning the blood sample I began chatting to Bill and he started to tell me that he had some(prenominal) episodes of feeling sickly recently and on that morning he had felt specially unwell. I asked him to explain why he felt unwell and what symptoms he was experiencing. He explained the symptoms included shaking in his pass, feeling lightheaded and a fuzzy headache. As a trainee assistant practitioner I felt it necessary to explore what was defile with Bill even set ahead. First of all I began taking many basic clinical observations, his blood pressure was 140/90, pulse 80 and regular which were both within normal limits. He appeared pale and clammy so I checked his blood glucose level which was 3.2mmols Bill was suffering from hypoglycaemia. Blood glucose levels are normally maintained within relatively narrow limits at about 5-7mmol/l (Williams and Pickup 2004).My ready concern was to ensure Bills blood glucose levels did not drop any further and the priority was to take piddling term action and increase his blood sugar to prevent it becoming any worse. Bill had no glucose tablets or glucogen so with his consent I looked in his fridge and cupboards to find just aboutthing that would increase his blood sugars quickly. either that was in his fridge was a carton of milk a few slices of chou and some jam, I promptly gave him a drink of milk and made a jam sandwich. I felt it was my tariff to sit with Bill until his blood glu cose returned to acceptable levels and he had recovered from this episode of hypoglycaemia. I took Bills blood glucose levels all(prenominal) ten minutes until it returned to a safe and acceptable level. Bills blood sugar was now 5.2mmols and he was feeling brighter I checked to see if he ever record his blood glucose levels or kept a record of administration of his insulin but there was nothing. I asked him about his diet he said he hadnt been feeling up to eating much, I asked who did his shopping which he informed me his neighbour gets his milk and bread and a few other little bits when he enquireed them. I was aware that the lack of nutriment in the house was probably the cause of Bill suffering from hypoglycaemic attacks.Hypoglycaemia occurs when the blood glucose level falls below 4mmol/L and is a common side effect of insulin therapy. Causes of hypoglycaemia include preoccupied or late meals, not eating enough, taking too much insulin, exercise and excessive alcohol. Nati onal Health Services Choices (2009) state that hypoglycaemia should be treated with fast-acting carbohydrate, for example, 3-6 glucose tablets, 150ml fizzy drink or 50-100ml Lucozade, and followed up with a longer-acting carbohydrate, for example, biscuits or a sandwich. Glucose gels, for example, GlucoGel are useful to raise blood glucose levels and blood glucose should be recorded five to ten minutes after treatment.After ensuring that Bills hypoglycaemic attack had subsided and he was feeling divulge I made him a cup of tea and left him another sandwich that he could have at lunchtime. My initial feelings were of concern for Bills safety in the future and as a trainee assistant practitioner I knew that it was my responsibility to see my wise man immediately to discuss the situation. I was satisfied that I had interpreted the time to find out what was wrong with Bill and that he had recovered from his hypoglycaemic attack which I may not have taken time to do in my previous role. From the years of work in the community nursing setting experience I was fully aware that other mutli-displinary agencies may need to be involved in the business organization of Bill. I returned to the office and fed back to my learn and later that day we returned to Bill and a full sound judgment was undertaken, it came to light that Bill had been struggling for some time with his diabetes, personal perplexity and shopping and housework. It was decided by my mentor that for the interim period until care and support for Bill could be implemented that the district nursing team would administer his insulin that way his blood glucose levels could be regularly recorded and ensure that he has eaten something. He was also referred to the community diabetic nurse for a review of his insulin regime.Dietary management of type 1 and type 2 diabetes Nutritional therapy is an full part of effective management of diabetes and has a vital role in service of processing people with diabetes to strike and maintain optimal glycaemia control (Delahunt 1998, UKPDS 1990).I visited the general practitioner surgery and obtained some patient information on diabetes care and diet and took them to Bill, with the supervision of my mentor I sat with him and read through them. Once a care package was in place the carers would be informed of what foods Bill should and should not have and they would help with meal preparation. The British Diabetic Association (1999) suggest that ideally dietary information should be delivered by a diabetes specialist dietician, however in the case of Bill awaiting an appointment to see the dietician would have taken time and the information was needed on a more urgent basis.McGough (2003) suggest that coordinate patient education plays an important role in enabling people with diabetes to manage their diabetes on a day-to-day basis and a greater emphasis should be on the benefits of regular physical activeness and weight management. More flexibil ity in the proportion of monounsaturated fat and carbohydrate in dietary wasting disease and sucrose should no longer be restricted to a specific amount. For Bill initially it was essential that he was provided with regular meals and snacks at least three times daily to prevent any further hypoglycaemic attacks. An urgent referral was sent to members of the multi-disciplinary team and a meeting was arranged the following day with a social services. Referrals were also sent to the community diabetic nurse, dietician and foot health services. On assessment with my mentor she identified that Bill had not been washing properly and had not cut his toe nails for some time, Bill was also experiencing trouble in his legs and feet. Bill was likely to be experiencing diabetic peripheral neuropathy, and I completed a pain assessment chart with him. Hill (2009) identifies that painful neuropathy affects the feet, typically causing hot or stabbing pain, which is particularly apparent at night . This was a mirror of what Bill described his pain as and we reassured him that his pain control would be discussed with his general practitioner as at set Bill took no analgesia at all and there was none in the house. The general practitioner convinced(p) paracetamol 1000mg four times daily initially as he felt that the pain may rectify once more control had been gained again with his diabetic control. I returned to assess Bills pain control several days after commencing paracetamol and it had improved, he was still experiencing slight discomfort but felt that he would like to continue on this regime as he did not want anything stronger at the present time. It was concur with Bill that this would be reviewed again the following week.A joint visit was done with the diabetic nurse, my mentor and myself and it was identified that Bills technique of giving his own insulin was poor due to poor dexterity in his hands and he was unable to turn his insulin pen properly or read the dig its on the pen clearly. It was unreadable how long Bill had been trying to manage in this way but Bill would certainly need long term care with his insulin from the district nursing team. The diabetic nurse identified that Bills eyesight was particularly poor and that he had not had his eyes checked for several years. Diabetic retinopathy is a major cause of blindness and many patients do not have any symptoms of the damage occurring in the retina until the complications have start advanced. NICE (2008) recommend annual screening for all patients with diabetes and that a record of the retina is made by digital imaging for year on year comparison to identify the development and progression of retinopathy. The general practitioner was informed that Bill had not had his eyes checked and he agreed that he would refer him for retinopathy screening.As a trainee assistant practitioner I have learnt valuable knowledge in the management and care of patients with diabetes, from Bill requirin g a routine blood test he has become a complex patient with multiple problems related to his diabetes. Due to the word limitations of the essay all areas of complications relating to diabetes could not be covered but through researching and reading around the topic I am aware of other complications such as nephropathy, cardiovascular, cerebrovascular and peripheral vascular disease. I have continued as an assistant trainee practitioner to visit Bill and monitor his progress with my mentor. His blood glucose levels have improved and are maintained controlled between 6-9mmols. Bill has needed some psychological support as he is used to seeing few people and all of a sudden his life has changed and he has several members of the multidisciplinary team visiting and reviewing him regularly. Overall I feel a sense of satisfaction that from a routine blood test and utilising a more advanced role all of this relating to Bill has been identified and his health and care are much more improved.