Eastman Kodak Company

Decision Criteria: Kodak is faced with the problem to develop strategies that facilitate its future result within a relatively mature and long-lived industry Situation Analysis: Strengths: & counterfeit; Kodak’s come in in its industry is reinforced (high grocery share) & crap; Kodak has a strong brandmark name; Gold Plus brand is the specimen of the industry; 50% of buyers are identified as Kodak-loyal & bell ringer; gritty tradeing budget and true advertising & dump; reasoned understanding of the market; i.e.

unlike toll brackets & home run; High margins, therefore place to lock with pricing strategies Weaknesses: & fudge; non very innovative & red cent; completely focused on film • The binding on the contract with does not allow Kodak to modernise private brands Opportunities: • expert advancements will provide recent product and market opportunities for Kodak • People trying to hit the books more pictures, delight more memories may be colligate to the lack of time being spent with families and friends Threat: • Hard to contend based on step, since the differences among films are unclear • Technological advances are rapid you need to keep up with it • Mature industry and business, therefore high growth judge are not expected; growth is except achieved from pickings share away from the competition • Increase competition, victorious away the market share • Effect of tourism industry- in economic downturns gross sales would go down because it is not a necessity (exaggerated b ut some marginal sales drops especially in p! remium brands) • Threat of metamorphose products – separate films, video cameras Consumer Analysis: -Low involvement and based on kind shortcuts such as brand name and price -half of picture takers kip down nothing or infinitesimal about photography -consumers are un-capable of identifying quality differences Decision Criteria • Maintain or expand market share of 70% • Maintain exceptional gross...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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