A Comparison of Classified Advertising in Newspapers Between China and the Usa

A equation of categorize publicize in themes encircled by China and the USA hold over of contents 1. door..2 2. Definition and the history of classify advertising2 3. comparability of development stance of classifieds amid twain countries3 3.1 The perspective of publisher classified advertising in the U.S..3 3.2 The position of composition classified advertising in China4 4. semblance of features of classifieds between two countries...6 4.1 Content covers6 4.2 Layout design.6 4.3 subject area dimension of classified advertising...7 5. Conclusion8 eccentric..9 Table 1: Revenue from newspaper classifieds...5 Table 2: Changes in classifieds subject area in newspaper...

6 Table 3: A comparison between Washington Post and City Express8 1 Introduction With the accelerating market competition in newspaper industries in China, nearly newspapers began to learn experiences from the foreign media, and then vigorously essential the classifieds ancestry with the purpose of expanding the sources of newspaper advertising revenue and qualification a long-term development. However, due to various objective and subjective factors, newspaper classified advertising market has not notwithstanding been in full moon developed. By logical argument, as maven of the most developed countries in the media industry, the U.S. developed its newspaper classifieds tune very early, and has a comparatively mature development status now, which is in sharp contrast with that in China. Hence, comparing differences round newspaper classified advertising between the two countries whitetho rn enable Chinese managers to remark the pr! oblem in Chinese market and to make concern recommendations for the future. It may also fork up the development direction of the classified ads in China. This essay go forth firstly give the...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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