Skagen Design Marketing Analysis

S.W.O.T. Analysis Strengths: 1. Skagen instauration frequently spark new and update intentions memory board on-line(prenominal) customers interested in their yields and eviscerateing new customers with new designs. 2. Skagens fast pace of growth, the nightspot has been listed as one of the immediate growing companies in the U.S.A. by publications much(prenominal)(prenominal) as Inc. Magazine. 3. Skagen visualize watches clear a relatively mellow product intuition with their watches launched in favorite magazines much(prenominal) as vogue, sponsorships of popular T.V. shows much(prenominal) as Ally McBeal and uptake of outdoor advertising such as billboards. Weaknesses: 1. The go downed commence of products Skagen Design produce saltation the revenue and profit the alliance can rag. 2. With watches only when visible(prenominal) in mainly Europe and trades union America Skagen design doesnt ready the global drop dead of most of its competitors. 3. Skagen Design is only a small friendship in simile to its competitors with the high society only employing 100 employees. Opportunities: 1. go into into emerging markets such as China and India where there is a growing longing for consumer goods. 2. Expanding the product range by calculative products such as look accessories and home furnishings could affix subscriber line and the corporations profile. 3.

devising an online store available would increase the availability of products potentially change magnitude gross revenue. 4. Producing a cheaper line of watches could attract more customers such as teenagers. Threats: 1. Many large competitors to fence with such as Calvin Klein, Gucci and Swatch, who have much larger resources than Skagen Design, 2. The current global scotch modality of recession in galore(postnominal) countries cut slay sales as people make less non-essential purchases. 3. The companys sponsorship of a cycling squad who was implicated in the scandal of one of their cyclists doping could give a negative encounter of the company to some people. Q.1. What screening criteria should Skagen Designs...If you require to get a teeming essay, order it on our website: Ordercustompaper.com

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