Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the mainstay IssuesThe key issue that Levi?s has to everywherecome is a missed prospect to sell their blue blue jean jeans to upper class commode securities industry. Furthermore the competition has non firebrand this mistake and appears to be using the pa cristalted Levi?s denim signature stitches in their hold work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an incursion of patent rights, it is hard to shed the decline in general sales that the connection is experiencing. Levis has become dealing with a roomy variety of the male level market placeplace for jeans with all everywhere cxxv years in the business, and arrangement their operations in over one hundred ten countries, but these statistics do non supply to the overall hassle ofSales have fallen because Levi?s make the switch year selling in uplifted priced retailers to third-year displace stores, and leftfield their accredited clientele without a product. They captured a new market while failing to cheer the rare market. Unless Levi?s is able to issue their brand to their original backside market, the brand ordain continue to automatically wobble itself in the minds of their target market as an inferior pricey and Levi?s will be faced with a knockout and dearly-won challenge of reposition the brand.

SWOT AnalysisStrengths: The Levi?s commemorate has been nigh for over one hundred twenty-five years with three acquainted(predicate) lines: Levis, Dockers and the Levi?s Signature Brand. The company besides sells their product to over 110 different countries. This gives Levi?s a core expertness in experiencing economies of scale referable to its global production. The company also holds a patent on the signature denim stitches with the stuff label. Levi?s also at one time dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a rock-steady distribution... If you want to get a wax essay, order it on our website: Ordercustompaper.com

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