TOMS Shoe Integrated Marketing Communications Plan Essay

TOMS Shoe Integrated Marketing Communications Plan - Essay ExampleThe marketing objective lenss of the troupe is to amplification the purchase of TOMS shoe among the early days including college students, those who induct recently graduated and in common those below the age of 35 years. In addition, the company in its objectives aims at increasing its market mete out by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our ove rall presence in complaisant networking sites operating in the hoidenish and the globe at large.Previous research conducted on marketing to the youth has yielded some less positive results. Marketers remove this group as the hardest bingle to reach. The marketing initiatives go forth give to be both convincing and synergistic with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives. The strength of TOMS shoe is that it has a noble cause machine-accessible to its marketing initiatives.... The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large. 1.2 Challenges Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convinc ing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives. 2. Situational analysis pulverization Analysis The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives. The fact that one shoe bought will lead to another being donated to African poor is bound to elicit contain from the young people who are the target for the designs of shoes to be marketed. The marketing initiative will arrest that customers will spread the goodwill message to others and in turn will create long sequence loyalty to the brand. One weakness that the brand has is that it is new. Therefore, it will face stiff competition from the already realised brands. The brand will also be under immense scrutiny due to the cause that it will further and customers will want to reassurance that what the company preaches to do is what it actually does. This w ill require additional corking in reassurance of customers. An opportunity presented by this initiative is that it is the first of its kind and therefore may elicit admit for the cause in people who always desired to be charitable but could not have had the opportunity to be. The greatest threat to the