Google's Internet Business Model Term Paper Example | Topics and Well Written Essays - 1000 words

Googles Internet Business seat - Term Paper ExampleGoogle is presently touted as the worlds best search engine (Company indite). They pioneered the use of textual matter-based ads with a search engine that has a clean, spartan layout. The creators also devised a system of rogue ranking that assesses a sites value on the premise that the number of sites pointing to a particular page is an index finger of its importance. This system, coupled with a match to a searchers text query can give out the virtually relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have tined out to offer a wide array of assistants. Googles content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a higher than the industry average (Company Overview) click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising includes the precept that one can make silver without doing evil ( bodied Information). They maintain that the ads on their results pages can actually provide useful cultivation (Corporate Information) and are only shown on the basis of relevance to the persons query. The company also adopts an improper approach to its business model. Instead of promoting their company as a distinguish, like what their competitors do, their focus is in enhancing the applied science of their primary service-that is a faster, easy to use, and effective search engine. Their initial popularity is owed more to word-of-mouth, rather than to marketing and brand promotion. This has enabled them to tap into greater revenue-generating services such as AdWords and AdSense (Corporate Information).Google proclaims that its companys mission is to provide a superior search engine organizing the worlds information and making it universally accessible and useful (Company pen). It also projects a relaxed corporate atmosphere which is elucidated by their philosophies such as work should be intriguing and the challenge should be fun or you can be serious without a suit (Corporate Information).